Those who know and love Etisalat Nigeria will only miss the name and logo they have known for the last nine years of the company’s operations, as the operator promises to sustain the values, quality services and innovative products that are the hallmarks of its operations even as it takes on its new name, 9mobile.
These were the fallouts of the unveiling of the network operator’s new identity and logo in at a modest but historic press conference in Lagos July 19, 2017.
The company said in a statement by its Chief Executive Officer, Mr. Boye Olusanya, that with the launch of the new brand identity, 9mobile, it will “sustain and continuously provide innovative and value-adding propositions” which it has delivered since inception nine years ago.
Olusanya, said the new brand identity reflects the bold and creative attributes which the organisation shares with its valued subscribers. The vivacity of the brand will enable the company connect more with its subscribers especially the youth.
“In our nine years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers. We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations.”
9mobile said the new name and brand are a “deliberate representation and confirmation of its Nigerian heritage, 9ja-centricity, and another phase of its evolution over nine years of operations in Nigeria.”
Although the name and brand change, the mobile network operator assured its customers that the values on which it operates remain the same.
According to Olusanya, “the new logo represents resilience and continuity, and also expresses the brand’s thoughts about the future, particularly of digital technology and its continued impact on communication and human interactions. Being a number-themed logo, it reflects the network’s futuristic slant. The colour green, both its light and dark variants, reflects vibrancy, dynamism, life, and youth as well as the brand’s ‘Nigerianness’.”
Speaking further, Olusanya said: “With the launch of our new brand, our commitment to providing our subscribers with best-in-class telecommunications services continues. We live in a digitalised world and 9mobile is positioned to deliver more platforms, products and services using the power of technology. The vivacity of our new brand is an affirmation of our creativity and the recent launch of a volley of value adding services, such as our BlazeOn and Kwikcash service, is testament to this”.
Over the years, 9mobile (formerly Etisalat Nigeria) has built a strong network which better positions 9mobile to continue delivering innovative solutions which support businesses and people. The values of innovation, customer-centricity and Quality of Service remain its guiding principles even as the new management focuses on driving efficiency and steering growth.
Supporting the CEO’s statement, the Chief Finance Officer of 9mobile, Mrs. Funke Ighodaro, said that “the immediate focus of the business is to drive value for the benefit of its customers. The approach and timing of the rebranding is evidence of the agility and responsiveness of the business.”
Rebranding has commenced at all of the company’s offices, Experience Centres, online and physical touch points, to facilitate seamless integration, as 9mobile guards its position as the most customer-centric and leading innovative telecoms company in Nigeria.