The world’s largest telecommunications equipment manufacturer, Huawei Technologies, is giving practical meaning to its pet project titled “Open ROADS to a Better Connected World,” with a three-month long road show on a number of European countries.
Already, Huawei began the ICT roadshow 2016 on Monday, May 23, with presentations in Madrid, Spain.
The road show, a demonstration centre under the “Open ROADS to a Better Connected World”, will travel through nine European countries over the coming three months, allowing Huawei to show off its latest technology such as the Internet of Things (IoT), Software Defined Networks (SDN), data centers, and 4K video.
The road show opens in Spain to mark the 15th anniversary of Huawei starting operations in the European country.
Speaking at the inauguration of the event in Madrid, Mr. Tony Jin Yong, the CEO of Huawei Espana said the company was “once again showing its firm promise to promote the development of the digital economy.”
“We should not wait for the future to arrive, we have to work together to create it and we have to work together to increase connectivity, build new business models and work in the areas of user experience, which we, at Huawei, have identified as the motor of the digital transformation of the industry,” he said.
Huawei plans to demonstrate five initiatives, in the coming week, which it believes will create new opportunities in the telecommunications sector, while speeding up its digital transformation. These are omnipresent video, the impulse of IT technology, agile practices, elastic architecture and ubiquitous cable.
To do this, Huawei has designed two “demo trucks”, the first of which shows off the company’s services, such as data services, cloud and digital services, while the second showcases solutions such as elastic architecture and ubiquitous cable.
The ICT road show will remain in Madrid for a week before moving to Barcelona on May 30.