As the social media phenomenon continues its wild, wide and domineering hold on global activities, the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) is organising summit on digital media targeted specifically to equip PR professionals with skills on social media.
Holding on October 18 and 19, with the theme “Building and Managing Relationships with New Media”, according to a statement by Chairman of NIPR Lagos State Chapter, Mr. Olusegun McMedal, the summit is “an experiential gathering of hundreds of Generation X and Millennial communicators, marketers and social media professionals from agencies, B2B, B2C, non-profit, small businesses, students and government organisations focused on achieving collective intelligence to equip and capacitate them with high-level digital media strategies, tactics and how-to’s so they can do their jobs better, train their teammates, and lift their campaign results on social media.”
The statement says further that special guests expected at the opening of the Summit “include the President and Chairman of Council, Nigerian Institute of Public Relations, Dr. Rotimi Oladele; Director General/CEO, National Information Technology Development Agency (NITDA), Dr. Isa Ali Ibrahim Pantami amongst others. The Managing Director/CEO, The Quadrant Company, Bolaji Okusaga, will deliver the keynote lecture to build on the success of the first edition.
“Distinguished members of faculty include the Group Managing Director, Prima Garnet Africa, Lolu Akinwunmi; Vice President, Communications and CSR, Airtel Nigeria, Emeka Oparah; General Manager, Marketing and Corporate Communications, First Bank PLC, Folake Ani-Mumuney; Co-founder/Managing Partner, RED Media Africa/The Future Project, Debola Williams; and Chief Innovation Officer, BusinessPlus Services, Ekundayo Ayeni. Others include Manager, Communication & Public Affairs, Chevron Nigeria, Sola Adebawo; Presenter, Tech Trends, Channels TV and Founder, CFA Start-ups Hangout, Chukwuemeka Francis CFA; and Lead Consultant/CEO, P+ Measurement Services, Phillip Odiakose,” the statement added.
Chairman of NIPR Lagos State Chapter, Mr. Olusegun McMedal said the Summit aims to familiarise communication practitioners with ever changing social media landscape and preparing them to change with it, exploring and expanding their reach and tie digital communications efforts back to the bottom-line.
His words: “Social media, when used correctly, can be an executive marketing tool, a global media for PR practice and a resource to garner consumer and competitor intelligence”.
The NIPR as the umbrella body of professional Public Relations practitioners in Nigeria is chartered to regulate as well as direct PR development and practice. It has Chapters in the 36 States of the Federation including the Federal Capital Territory, Abuja.