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Samsung smartphone leads in US customer satisfaction survey

Galaxy Note 5 beats all!

By MKPE ABANG

American consumers have overwhelmingly endorsed the Samsung Galaxy Note 5 as the highest ranking smartphone in most user satisfaction index ahead of many others, including all iPhone models.

According to a telecommunications report just released by the prestigious American Consumer Satisfaction Index (ACSI), the Samsung Galaxy Note 5 came on top, with 86 points, beating Apple’s iPhone 6S Plus to second place with 85, and the iPhone S6 which garnered 83 points. Two other Samsung devices, the Galaxy S6 Edge+ and Galaxy Note 4 were both 84 points.

Yearly the University of Michigan-affiliated ACSI interviews roughly 80,000 Americans from all walks of life to gauge how happy they are with everything from mobile devices, to their banks or healthcare providers.

The entire ranking in the telecommunications sector throws up some interesting observations worthy of note:

First, the only device from top 10 that is not a Galaxy or an iPhone is the Moto G (the version is not specified, but probably the 2015 model). HTC’s Desire 626 and LG’s G4 barely make top 20. This domination speaks volumes about the lead that Samsung and Apple have in the market, but also reflects the two companies’ marketing budgets. With annual marketing budgets in the billions, Samsung and Apple are in a league of their own.

Second, the Galaxy S6 only took the 10th place, while the S6 Edge ranked eighth. The two smartphones were considered Samsung’s return to form, but customers are actually happier with the Galaxy Note 4, which kept the removable battery and microSD card. That said, the Note 5, which is similar to the Galaxy S6/Edge in terms of features and construction, fares particularly well.

This however is not the first time a Samsung device would beat an iPhone to the second place in the ACSI ranking. Its phones have beaten iPhones in the ACSI survey for years now; and they include the Galaxy S3, Galaxy Note 2, and Galaxy Note 4.

That said, in the ACSI overall ranking however, Apple came first overall with 81 points, followed by Samsung with 80 points, and Motorola with 77 points.

The reported featured Internet service providers, subscription television service, fixed-line telephone service, wireless telephone service, cellular telephones, and smartphone brands

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