Riding on the global success of the IFA Consumer Electronics Unlimited, which holds in Berlin, Germany, the newly introduce Consumer Electronics China, modelled after the IFA and run by the same organisers, Messe Berlin, has got dates for the 2017 edition.
CE China 2017, the second in the series, will hold from May 4 to 7, in Shenzhen, China. This follows the successful premiere in April 2016, of the event in the bustling Chinese city.
The organisers say as a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market. In 2016, 150 exhibitors presented their latest products, innovations and services to more than 11,500 visitors from 43 countries on 15,000 square meters of exhibition space. This first-ever event was host to 450 journalists from more than 50 countries.
Commenting, Jens Heithecker, Chairman and General Manager of CE China, said: “We are once again very grateful to the Shenzhen Municipal Government for their faithful and consistent support with preparations for the second CE China.”
On his part, Roland Gerke, Chairman & President, BSH Home Appliances Holding (China) Co., Ltd said: “We are delighted that the IFA concept could be successfully transferred to the CE China. We are confident in the value of this bilateral platform: It offers leading brand manufacturers the opportunity to establish contact with leading Chinese retailers and consumers, and present their latest products and services. It also gives manufacturers and suppliers an opportunity to enter the rapidly developing Chinese market.”
Similar to the IFA concept, the idea behind CE China is also focused on wide-ranging cooperation with leading trade groups, large global industry partners, and the emotional presentation of innovative branded products.
Hou Enlong, CEO of Suning Appliance, one of the partners of the event, says: “Suning is a premium partner of CE China. Suning’s influence on the innovative consumer electronics sector is widely recognised by the global industry. Suning is committed to a long-lasting collaboration with IFA, ensuring that we can together offer more innovative technologies to consumers across the world.”